04 Febbraio 2026

• What quantum physics and revenue management have in common
  04 Febbraio 2026
  At first glance, quantum physics and revenue management should never meet.
• Influence Society Partners with Familiar to Offer AI-Powered Guest CRM to Boutique and Lifestyle Hotels
  04 Febbraio 2026
  Influence Society, a leading digital marketing agency serving high-end hospitality brands, has announced a new strategic partnership with Familiar, an AI-first hotel CRM, bringing advanced guest relationship management to its portfolio of boutique and independent hotel clients. Familiar’s AI-native CRM platform will now be integrated as a core component of Influence Society’s marketing stack, empowering hotels to activate their guest data through automated personalization and performance-led campaigns.
• Hospitality Asset Managers Association (“HAMA”) Announces 2026 Board of Directors
  04 Febbraio 2026
  The Hospitality Asset Managers Association (“HAMA”) today announced its new 2026 board of directors. The 11-person board represents a diverse collection of backgrounds and ownership groups.
• Uga Jungle Beach, Trincomalee, Unveils a New Look
  04 Febbraio 2026
  Uga Resorts, the boutique Sri Lankan hotel group renowned for its world-class hospitality, is pleased to unveil the first phase of Uga Jungle Beach’s brand new look, marked by the complete refurbishment of its 49 rooms and restaurant. The remaining enhancements - including the pool area, beach bar and spa - are set for completion in March 2026.
• Algorithms, Artificial Intelligence, and the Essential Need for More Human Intelligence in Talent Acquisition Strategies
  04 Febbraio 2026
  Algorithm-based applicant tracking systems (ATS) have been in place for over 20 years. Recruiters have generally come to rely on the algorithms to find the most qualified talent for the specific roles that are being filled. AI is exposing the weaknesses in ATS applicant ranking and selection. The odds are that top candidates are being ignored because of this strategy and sent to the “Thank you for applying” waste field of untapped talent buried in the applicant database. Talent acquisition strategies and tactics need to have a human intervention that mines the forgotten treasure of talent that is sitting in ATS platform databases.
• IHCL Signs Framework Agreement for 7 New Ginger Hotels, Adding 1,000 Keys
  04 Febbraio 2026
  Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the signing of a framework agreement for 7 new Ginger hotels. The agreement marks a significant step in expanding the Ginger brand in key cities in north India.
• Marriott International Announces Retirement of David Flueck, Global Officer, Loyalty, Cards & New Businesses
  04 Febbraio 2026
  Marriott International today announced that David Flueck, a 22-year veteran of the company who has played a central role in the evolution and global success of Marriott Bonvoy, will retire at the end of March to pursue a new opportunity aligned with his passion for the outdoors.
• Marriott International Signs Multi-Property Agreement with Masterise Group, Accelerating Expansion in Vietnam
  04 Febbraio 2026
  Marriott International, Inc. announces a landmark signed agreement with Masterise Group to open four hotels, with one branded residence, in Vietnam, adding close to 1,900 keys to the group’s nationwide portfolio and introducing Marriott’s industry-leading luxury, premium, and select hotel brands to cities across Vietnam’s key urban, economic and leisure destinations.
• Avani Hotels & Resorts Brings Coastal-Cool Energy to Wollongong
  04 Febbraio 2026
  Minor Hotels will introduce its stylish, design-led Avani Hotels & Resorts brand to Wollongong, one of New South Wales’ most dynamic and fast-growing coastal cities. Opening in 2027, Avani Wollongong Hotel marks the brand’s first new-build property in the state and a milestone in Avani’s growing footprint across Australasia.
• The Difference Between a Proactive and Reactive Customer Service and CX Strategy
  04 Febbraio 2026
  The definition of a proactive customer experience is simple. The company reaches out to the customer before they call about a problem. Sometimes the customer doesn’t even know there is a problem. For example, an Internet provider may experience an outage and send text messages to its customers with ongoing updates. That shows the company is watching out for the customer, and while customers may not love that there is a problem, they love the information and have confidence that the company is doing something about it.
• Emotional Luxury Hospitality: Jesús Terrés on Travel, Meaning, and the Power of Details
  04 Febbraio 2026
  In recent years, emotional luxury hospitality has emerged as a defining conversation for hotel leaders navigating cultural change, accelerated lifestyles, and shifting guest expectations. Beyond service excellence or aesthetic refinement, the discussion increasingly centres on how hotels make guests feel, and why those feelings matter more than ever.
• Arizona House of Representatives recognizes hotel industry for efforts to prevent human trafficking
  04 Febbraio 2026
  Today, the Arizona House of Representatives issued a proclamation to recognize the hotel industry’s leadership and commitment to preventing human trafficking. The proclamation highlights the ongoing efforts of the American Hotel & Lodging Association (AHLA) and the Arizona Lodging & Tourism Association (AzLTA) to address human trafficking prevention through training, awareness, and partnerships with law enforcement and community organizations.
• IHG Hotels & Resorts to Debut Its Luxury Lifestyle Brand, Kimpton in Qatar
  04 Febbraio 2026
  IHG Hotels & Resorts, one of the world’s leading hotel companies, has announced the signing of Kimpton Al Rowda Doha, a 283-key luxury lifestyle hotel situated in the heart of the capital. Slated to open mid-2026, the hotel will bring Kimpton’s signature blend of playful design, culinary innovation, and genuine service to Doha, creating a vibrant hub for authentic human connection.
• JW Marriott Scottsdale Camelback Inn Resort & Spa Unveils the Spa at Camelback Inn Following a $25m Transformation
  04 Febbraio 2026
  JW Marriott Scottsdale Camelback Inn Resort & Spa proudly announces the official opening of the newly transformed Spa at Camelback Inn. The $25 million reimagining elevates one of Arizona’s most iconic wellness destinations into a modern sanctuary rooted in the essence of the Sonoran Desert, thoughtfully designed to reflect the brand’s holistic well-being philosophy and commitment to helping guests feel present, nourished, and restored.
• Canary Technologies Expands Mobile Key Capabilities with Acquisition of OpenKey
  04 Febbraio 2026
  Canary Technologies, the category leader in hotel guest management technology, today announced the asset acquisition of OpenKey, a pioneer in mobile keys for hotels. This investment builds upon Canary’s existing Mobile Key platform, creating the most advanced and comprehensive solution set on the market.
• Citybox adopts Mews to streamline operations and scale innovation across the Nordics
  04 Febbraio 2026
  Fast-growing Norwegian hotel group, Citybox, has selected Mews, the leading operating system for hospitality and shared spaces, as its property management system to power its multi-country portfolio and accelerate the brand’s mission to deliver the most seamless customer experience in the industry.
• A Conversation with the CEO of Marriott International, Tony Capuano
  04 Febbraio 2026
  Tony Capuano, CEO of Marriott International, reflects on his path of nearly 31 years at Marriott and shares a clear-eyed view of today’s hotel landscape: near-term volatility in the US driven by low consumer confidence and macro uncertainty, but strong long-term fundamentals for travel, with Marriott staying focused on decisions that balance associates, guests, and especially owners still rebuilding asset value post-pandemic. He explains the current “bifurcated consumer” dynamic where luxury demand remains resilient while lower chain scales feel more pressure, and he outlines why Marriott’s global footprint and a more proactive conversions strategy are powering net unit growth even as new construction remains difficult.
• Hospitality Net Announces Exclusive Global Syndication Partnership with "Not Done with Sloan Dean" Podcast
  04 Febbraio 2026
  Hospitality Net, the world’s leading digital platform for hospitality professionals, today announced an exclusive worldwide syndication agreement with the "Not Done with Sloan Dean” podcast, the weekly hospitality leadership podcast hosted by former Remington Hospitality CEO, Sloan Dean.
• Choice Hotels EMEA Announces Long-Term Africa Growth Plan with 100-Hotel Commitment by 2035
  04 Febbraio 2026
  Choice Hotels International, Inc.® (NYSE: CHH), one of the world’s largest hotel franchisors, has announced a bold African growth commitment to launch 100 hotels in sub-Saharan and southern Africa regions by 2035.
• Redefining Iconic: Introducing Iconic Hotels & Resorts
  04 Febbraio 2026
  L+R, the global real estate and hospitality investment group, announces the debut of Iconic Hotels & Resorts, marking the evolution of the legacy brand and platform Iconic Luxury Hotels. Built from the combined heritage of Iconic Luxury Hotels and L+R Hotels, Iconic Hotels & Resorts is designed to elevate each property’s distinct character while delivering exceptional service, memorable guest experiences, and owner-aligned performance. Backed by L+R’s discretionary capital, Iconic Hotels & Resorts’ initial portfolio spans 5 countries, creating a market-leading platform that can support a robust pipeline and future growth initiatives by partnering with other third-party owners and capital partners.
• AAHOA Applauds U.S.–India Trade Breakthrough by President Trump and Prime Minister Modi
  04 Febbraio 2026
  AAHOA (Asian American Hotel Owners Association) congratulates President Donald Trump and Prime Minister Narendra Modi on reaching a new U.S.–India trade agreement that lowers tariffs and strengthens economic cooperation between the world’s two largest democracies.
• Pipeline Growth Continues Across Latin America with a 13% Project Increase at the 2025 Year-end Close
  04 Febbraio 2026
  According to the Q4 2025 Latin America Construction Pipeline Trend Report from Lodging Econometrics (LE), the region’s total construction pipeline experienced growth, reaching 774 projects/117,260 rooms, marking increases of 13% by projects and 7% by rooms year-over-year (YOY).
• MMGY Survey Signals a Defining Split in Asia-Pacific Outbound Travel as China and India Drive Growth
  04 Febbraio 2026
  Asia-Pacific’s international travelers are entering a new phase of divergence. According to new research from MMGY, outbound travel from the region is accelerating, but not in a uniform way. Based on an inaugural multimarket study of more than 4,000 outbound travelers across five key countries, Portrait of Asia-Pacific International Travelers™ examines how consumers are planning, booking and prioritizing international travel over the next three years. The findings reveal a region defined not by a single growth story but by sharply different motivations that will shape tourism demand in 2026 and beyond.
• The Anthem Hotel Announces February Debut In The Heart Of The Los Angeles Stadium District
  04 Febbraio 2026
  The Anthem Hotel proudly announces its grand opening, becoming the first lifestyle hotel to debut in the Stadium District, the city’s most dynamic new entertainment and sports hub. Situated immediately adjacent to Los Angeles’ most iconic venues, so close guests can feel the crowd before they even arrive, The Anthem offers an unrivaled proximity that transforms every stay into part of the main event.
• Radisson Hotel Group Strengthens Its Presence in the Philippines with the Signing of Radisson RED Resort Cebu Mactan
  04 Febbraio 2026
  This signing further strengthens Radisson Hotel Group’s footprint in the country, which currently includes seven operating hotels and 18 hotels under development.