09 Marzo 2026

• Only 10% of Hotels Use AI Structurally, Risk Becoming 'Sleeping Utilities'
  09 Marzo 2026
  Monday brought urgent warnings and strategic reflection. Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the sector risks becoming sleeping utilities controlled by tech platforms. An interview with Dr. Willy Legrand explores why 40 years of sustainabilit...
• Why Hotels Are Rethinking Traditional Cable TV
  09 Marzo 2026
  Hotels are moving away from aging cable infrastructure toward hospitality-grade streaming platforms that combine live TV with familiar streaming interfaces.
• Rosewood Hotel Group Introduces Global Gender-Neutral Parental Leave Standard of 16 Weeks Fully Paid Leave for Associates Worldwide
  09 Marzo 2026
  The 16-week paid leave policy takes effect January 2026 and supplements local benefits where they fall short of the global minimum.
• The Regenerative Question: A Conversation with Willy Legrand at ITB Berlin
  09 Marzo 2026
  Dr. Willy Legrand discusses why 40 years of sustainability frameworks have failed to prevent environmental decline and explores regenerative tourism as a transformative alternative.
• Changing the Spark Plugs Won’t Start a Car That’s Out of Gas
  09 Marzo 2026
  Hotels waste marketing spend chasing demand instead of creating it, allowing OTAs and intermediaries to control traveler decisions from the start.
• The 5 Pillars of a Best-in-Class Hotel PMS
  09 Marzo 2026
  Growing hotel brands need flexible PMS platforms with open APIs, performance analytics, and cloud accessibility rather than rigid all-in-one systems.
• Hospitality sector risks losing control over guests to Tech Giants: Hotelschool The Hague sounds alarm over ‘AI Power Gap’
  09 Marzo 2026
  Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the sector risks becoming 'sleeping utilities' controlled by tech platforms.
• From Execution to Influence: Women Shaping the Future of Business Travel
  09 Marzo 2026
  Joyce Macieri of Minerva Foods discusses how women have evolved from operational roles to strategic leadership positions in corporate travel management.
• The AI Power Gap: Hospitality Lags Behind as Value Shifts to Tech Giants
  09 Marzo 2026
  Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the industry risks becoming 'sleeping utilities' for tech giants.
• Doug Kennedy’s Next Staff Training Webcast: Five Crucial Things Hotel Group & Event Salespeople Should Do With Every Inbound Lead
  09 Marzo 2026
  Kennedy's free 40-minute webcast focuses on lead response best practices for hotel sales teams in a challenging market.
• Meetings, Events, and a Ride in a Trabi: A Conversation with VenueSuite at ITB Berlin
  09 Marzo 2026
  VenueSuite announced demand-based pricing for meetings and events, applying room revenue management logic to meeting spaces with early results showing increased bookings on lower-demand dates.
• Tackling hotel compliance
  09 Marzo 2026
  HOSPA panel discusses how aparthotels, lifestyle hotels, and challenger brands navigate rising compliance costs while maintaining profitability and guest focus.
• Optimism, investment and­ innovation drive Australia’s accommodation sector
  09 Marzo 2026
  The 2025 Australia Accommodation Barometer surveyed 250 industry executives, revealing 64% rate past performance as good/very good with plans to hire 7.4 employees per property on average.
• A Quintessential Urban Historic Hotel with Fairmont Hotel Vancouver
  09 Marzo 2026
  GM Adam Laker credits decentralized management and staff empowerment for maintaining four-star service across 557 rooms at 97% occupancy.
• A Bookmark for the Stay: Wooden Key Cards in Book-Inspired Travel
  09 Marzo 2026
  Wooden key cards serve as tactile elements that enhance book-inspired hotel room themes by mimicking the organic feel of library materials.
• RMS Partners with RoomPriceGenie to Launch Revenue Intelligence
  06 Marzo 2026
  RMS integrates with RoomPriceGenie to embed real-time pricing intelligence directly into hotel management dashboards.
• OpenAI Scales Back Direct Booking, Keeps AI Platforms in Discovery Mode
  06 Marzo 2026
  Friday brought strategic clarity and industry reflection. OpenAI's decision to scale back direct booking in ChatGPT benefits Booking.com by keeping AI platforms focused on discovery rather than transaction completion. ITB Berlin's 60th anniversary event generated €47 billion in business deals des...
• America's Leading Travel Organizations Launch "Pay Federal Aviation Workers" Campaign
  06 Marzo 2026
  Four major travel organizations launch campaign urging Congress to pay TSA and aviation workers during shutdowns after security staff face unpaid work.
• Why Guests Abandon Direct Booking for OTAs, and How to Stop it!
  06 Marzo 2026
  The article explains how most hotel websites convert only 2% of visitors, losing guests to OTAs due to decision friction rather than traffic problems.
• Major Hotel Groups Ranked on Plant-Forward Policies as Climate Strategy
  06 Marzo 2026
  Scope Three Action ranked major hotel chains on plant-based food policies, with Accor and Radisson leading while most groups lack measurable commitments.